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Creating a face-name association

  • Select a distinctive feature of the face (nose).
  • Select a word or phrase that sounds like the name (con rat for Conrad).
  • Create an interactive image linking the distinctive feature with the keyword(s) (a man in a prisoner’s uniform — con — rides a rat that slides down the nose).

To remember the name on seeing the face again, you must:

  • Identify the distinctive feature that you used when encoding (nose).

Widely cited gender differences in cognition

It is clear that there are differences between the genders in terms of cognitive function; it is much less clear that there are differences in terms of cognitive abilities. Let me explain what I mean by that.

It's commonly understood that males have superior spatial ability, while females have superior verbal ability. Males are better at math; females at reading. There is some truth in these generalizations, but it's certainly not as simple as it is portrayed.

I’ve discussed on a number of occasions the effects that stereotypes can have on our cognitive performance. Women, when subtly reminded that females are supposedly worse at math, do more poorly on math tests; African-Americans, when subtly reminded of racial stereotypes, perform more poorly on academic tests. And beliefs about the effect of aging similarly affect memory and cognition in older adults.

While parents and teachers have always strongly supported small class sizes, their belief has not always been supported by evidence. Part of the problem lies in that word “small” — what constitutes a small class? Different interventions have looked at reducing class sizes from 40 to 30, or 30 to 25. It may well be that such reductions are not sufficient to show clear benefits.

The two types of first-letter mnemonics

First-letter mnemonics are, as their name suggests, memory strategies that use the initial letters of words as aids to remembering. This can be an effective technique because initial letters are helpful retrieval cues, as anyone who has endeavored to remember something by mentally running through the letters of the alphabet can attest to.

There are two types of first-letter mnemonic:

In October I reported on a study that found older adults did better than younger adults on a decision-making task that reflected real-world situations more closely than most tasks used in such studies. It was concluded that, while (as previous research has shown) younger adults may do better on simple decision-making tasks, older adults have the edge when it comes to more complex scenarios. Unsurprisingly, this is where experience tells.

People are poor at assessing their own memory

One thing research seems to show rather consistently is that, for older adults in particular, beliefs about one's own memory performance have little to do with one's actual memory performance¹. People who believe they have a poor memory are usually no worse at remembering than those who believe they have a good memory.

Humans have a long tradition of holding genes responsible for individual differences in behavior (of course, we called it "blood", then, or "family"). In the 20th century, a counter-belief arose: that it was all down to environment, to upbringing. In more recent decades, we have become increasingly aware of how tightly and complexly genes and environment are entwined.

What is neurogenesis?

Neurogenesis — the creation of new brain cells — occurs of course at a great rate in the very young. For a long time, it was not thought to occur in adult brains — once you were grown, it was thought, all you could do was watch your brain cells die!

Adult neurogenesis (the creation of new brain cells in adult brains) was first discovered in 1965, but only recently has it been accepted as a general phenomenon that occurs in many species, including humans (1998).

As I said in my discussion of different scripts, the Hellenic languages use the Greek alphabet. Here it is. I’m afraid the table is a little complicated, because (a) each letter has a name, which it’s useful to know, and (b) there are some differences in pronunciation between Ancient Greek (which is still a language that people want to learn today), and Modern Greek.